Onkvisit and shaw focus on product management and decision making within a product life cycle context integrating theory applications and managerial implications to provide product managers corporate planners and entrepreneurs with a balanced meaningful framework for strategic decisions. Product management and product life cycle 1 product management unit 1 2 concept of a product acc to philip kotler a product is anything that can be offered to a market for attention acquisition use or consumption. Product life cycle management or plm is not merely technology but an essential business approach to managing a product from its conception to its decline the clarity of the plm process is foremost in ensuring effective management of the product. Product life cycle management plm is the succession of strategies by business management as a product goes through its life cyclethe conditions in which a product is sold advertising saturation changes over time and must be managed as it moves through its succession of stages
How it works:
1. Register Trial Account.
2. Download The Books as you like ( Personal use )