Mastering the hype cycle how to choose the right innovation at the right time jackie fenn and mark raskino harvard business press publication date october 14 2008. How to choose the right innovation at the right time mastering the hype cycle jackie fenn mark raskino harvard business press gartner inc t. Mastering the hype cycle addresses this crucial issue of innovation adoption by presenting the only model of its type to move beyond general observation the hype cycle has been used as a predictive management decision tool tracking thousands of innovations over more than a decade. It happens over and over again some innovation a new product a management trend comes along that captures the publics imagination everybody joins the parade with great fanfare and selection from mastering the hype cycle how to choose the right innovation at the right time book. Companies are under more pressure to innovate but few know which innovations are the real thing when these innovations fail to deliver everyone bails out wasting investments and causing disillusionment this text explains what drives this pattern and shows us how to time innovations for success
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